Impactful launch - sustainable growth!
Hello, I am SUSANNE GRUBER!
I am a seasoned Global Healthcare Leader passionate about bringing innovative and impactful health solutions to patients.
People say, I am a customer oriented person with a distinct entrepreneurial mindset. As a healthcare business leader, I have successfully managed traditional and innovative products. During my previous roles, I have developed in-depth experience in launching new products based on pioneering business models.
After working in big Pharma and a Startup on commercializing Digital Health Solutions, I know exactly the challenges of building a sustainable business across multiple markets.
I aim to ignite the business vision of my clients by offering my in-depth healthcare expertise and hands-on experience.
I want to provide insightful guidance to navigate the complex digital health market dynamics.
I am satisfied when we did build a healthy digital health business together.
This is my goal with IGNITED VISION:
I am here to help with
Designing ambitious business models to achieve sustainable growth.
Business Models
Go-to-market Strategies
Implementing impactful go-to-market strategies to achieve user engagement and sales.
Establishing trustful and long-term partnerships to achieve joint measurable success.
Strategic Partnerships
My professional journey
IGNITED VISION, Remote
Owner
12/2022 - current
Sidekick Health, Remote
VP Pharma Partnerships
08/2021 - 12/2022
Lovexair Foundation
Digital Health Advisor
12/2023 - current
Research2Guidance
DTx Ambassador
09/2023 - current
Eyelevel GmbH
interim CEO
01/2023 - 05/2023
Novartis Pharma AG, Switzerland
Global Head Digital Health Solutions
08/2016 - 07/2021
Executive committee member.
Establish & grow strategic Pharma partnerships.
Lead the development of commercial go-to-market strategies together with our partners.
Execute DTx launches in multiple markets.
Lead cross-functional, pioneering team to develop Digital Health Solutions.
Global launch lead of a digital companion (add-on sensor) for an inhaled Asthma drug in multiple markets.
Receive EMA approval for the digital companion so HCPs can prescribe it with the drug.
Establish and lead partnerships with DTx startups.
Non-executive board member for DTx startup.
Establish a patient council to co-develop digital solutions with patients.
Co-develop virtual Asthma assistant with a Spanish patient association.
Novartis Corporate, Malaysia
Franchise Head Cardio-Metabolic & Respiratory
01/2015 - 07/2016
Executive committee member owning Franchise P&L.
Manage turnaround by establishing new sales model and improving sales excellence skills.
Lead cross-functional product launches, being the launch lead for the Asia Cluster.
Design and implement talent management process to reduce high turnover.
Novartis Pharma GmbH, Germany
Brand Director Respiratory
04/2010 -12/2014
Franchise leadership team member owning the Respiratory portfolio and P&L.
Lead three product launches with first Novartis product passing successfully the new German HTA process.
Develop Respiratory business case and marketing strategy, pioneering digital tools.
Novartis Hellas, Greece
Head Marketing & Sales Operations
02/2007 -03/2010
Preparing the organization for the Greek financial crisis by introducing better decision making and compliance processes.
Improve Marketing & Sales excellence by delivering insightful data and efficient tools.
Lead initiative to introduce customer centric brand strategies.
Novartis Pharma GmbH, Germany
Head CRM & eBusiness, Consultant
04/2002 -01/2007
Ernst & Young, Hamburg
Manager e-Commerce Enablement
01/2001 -03/2002
Systematics AG, Hamburg
Head Competence Center Groupware
07/1999 -12/2000
Compuware AG, Frankfurt
Account Manager
10/1997 -06/1999
Sercon GmbH, Mainz
Head Profit Center Groupware, Consultant
03/1994 -09/1997
Extended Pharma Executive Committee member.
Lead companywide strategic project to enhance the Novartis Opinion Leader management.
Lead companywide implementation of CRM process and software.
IGNITED VISION, Remote
Owner
12/2022 - current
Lovexair Foundation
Digital Health Advisor
12/2023 - current
Research2Guidance
DTx Ambassador
09/2023 - current
My professional journey
Eyelevel GmbH
interim CEO
01/2022 - 05/2022
Sidekick Health, Remote
VP Pharma Partnerships
08/2021 - 12/2022
Executive committee member.
Establish & grow strategic Pharma partnerships.
Lead the development of commercial go-to-market strategies together with our partners.
Execute DTx launches in multiple markets.
Novartis Pharma AG, Switzerland
Global Head Digital Health Solutions
08/2016 - 07/2021
Lead cross-functional, pioneering team to develop Digital Health Solutions.
Global launch lead of a digital companion (add-on sensor) for an inhaled Asthma drug in multiple markets.
Receive EMA approval for the digital companion so HCPs can prescribe it with the drug.
Establish and lead partnerships with DTx startups.
Non-executive board member for DTx startup.
Establish a patient council to co-develop digital solutions with patients.
Co-develop virtual Asthma assistant with a Spanish patient association.
Novartis Corporate, Malaysia
Franchise Head Cardio-Metabolic & Respiratory
01/2015 - 07/2016
Executive committee member owning Franchise P&L.
Manage turnaround by establishing new sales model and improving sales excellence skills.
Lead cross-functional product launches, being the launch lead for the Asia Cluster.
Design and implement talent management process to reduce high turnover.
Novartis Pharma GmbH, Germany
Brand Director Respiratory
04/2010 -12/2014
Franchise leadership team member owning the Respiratory portfolio and P&L.
Lead three product launches with first Novartis product passing successfully the new German HTA process.
Develop Respiratory business case and marketing strategy, pioneering digital tools.
Novartis Hellas, Greece
Head Marketing & Sales Operations
02/2007 -03/2010
Preparing the organization for the Greek financial crisis by introducing better decision making and compliance processes.
Improve Marketing & Sales excellence by delivering insightful data and efficient tools.
Lead initiative to introduce customer centric brand strategies.
Novartis Pharma GmbH, Germany
Head CRM & eBusiness, Consultant
04/2002 -01/2007
Extended Pharma Executive Committee member.
Lead companywide strategic project to enhance the Novartis Opinion Leader management.
Lead companywide implementation of CRM process and software.
Ernst & Young, Hamburg
Manager e-Commerce Enablement
01/2001 -03/2002
Systematics AG, Hamburg
Head Competence Center Groupware
07/1999 -12/2000
Compuware AG, Frankfurt
Account Manager
10/1997 -06/1999
Sercon GmbH, Mainz
Head Profit Center Groupware, Consultant
03/1994 -09/1997
